I was happy to be invited to the Levi's Store Amsterdam for the introduction of their ICONS REINVENTED collection. A collection inspired by western landscapes, filtered through the lens of Japanese refinement. OH BOY, did I love it! As you all know I LOVE LOVE LOVE denim and if denim gets shaped, washed or used in a new and refreshing way I'm always very excited and curious. I pretty sure you all know the golden oldies, like the Trucker jacket, the 501 jean and the Western shirt. These oldies have been updated and refined for a timeless future. Pretty perfect if you ask me. Yes. I have to say it again. LOVE.
